You stride into a casino brimming with confidence, wallet filled with cash and a plan for some enjoyable, sensible gaming and maybe two rounds of drinks. Hours later, you have no idea what time it is, how much you’ve spent or what happened to your money. It’s the power of the house, and casinos are masters at using every element to lead you down the path to gambling madness.
Casinos were originally built as entertainment venues to attract local patrons who could enjoy the glitzy decor, champagne glasses clinking and live music. Now, casino offerings often go far beyond gaming facilities — with restaurants, bars and performance venues often attached to the main floor. With a wide range of activities and games to choose from, it’s easy to see why so many people love to visit casinos.
There is no clock in a casino. The management at these establishments don’t want you to know what time it is, so you will lose track of how long you’re there and spend more money trying your luck. Likewise, the lighting is kept at a consistent level day and night so you can’t tell what time of the day it really is.
The first thing you’ll notice when you enter a casino is the sounds of people gambling. When someone hits that elusive jackpot on a slot machine, lights flash and sounds blare. These celebrations create a false sense of possibility that keep you coming back to try your luck.
Casinos make you feel like you’re at an exclusive club where everyone knows one another and clink champagne glasses together. The excitement and energy are infectious, even for those who have never played before. This is all part of the magic that is a casino, and why it’s so hard to walk away.
Gambling addiction is a serious issue that has taken a toll on communities across the country. Studies show that compulsive gambling reduces local spending on entertainment and eats into profits that should be going to other businesses and jobs in the community. Some economists argue that the negative social impact of compulsive gambling outweighs any economic benefits casinos bring to a community.
Increasingly, casino marketers are turning to social media and other online channels to build their brand and promote their offerings. Online casino brands are often able to attract new customers by offering incentives such as free spins and other bonus features, and by promoting their mobile apps. They are also increasingly partnering with e-sports teams and tournaments to reach the growing audience of players and fans for these events. Using Google Search Ads and Competitive Market Ads can help casino marketers reach event planners who are searching for solutions during high-intent moments, such as when planning group trips. This way, they can get their message in front of the most relevant people at the right time. They can also expand their online reach to target a global audience of potential gamblers.