A movie, also known as a movie trailer, a short movie or digital movie, is an artistic work of visual art employing shots of specific content to simulate events that convey stories, ideas, emotions, beauty, or ambiance through the utilisation of moving pictures. For example, a movie trailer for a recent movie contains footage from the movie; the plot of which can be loosely based on a real life event for which it was created. The viewer can infer certain elements of the plot from the images the trailer uses and is thus able to ‘fill in the blanks’ and obtain a similar or the same result as if they had actually seen the movie in question. The same technique can be used in advertising campaigns and other forms of multimedia marketing to draw the target audience’s attention to certain information or content.
Movie ratings or reviews are also a form of video marketing. These rating systems to determine both the level of merit of a movie as well as its profitability. Currently, most movie ratings and reviews exist on the internet; however, the process by which these are assigned is not entirely straightforward, as it often involves the intervention of film distribution representatives. This intervention occurs when a film is requested for ratings and/or reviews either by film studios or movie distributors, both of whom request trailers for potential consideration.
In comparison to other forms of media, video trailers are structured to accommodate specific types of content. While all films may carry some content that may be unsuitable for certain audiences, certain films are rated r, whereas others are not. For example, films depicting violence are typically rated r, whereas films with profanity are typically rated mature. Likewise, films deemed unsuitable by the viewing public are usually marked with a * symbol preceded by the word mature.
* denotes a film that contains strong language or action, but that is not for everyone. * signifies a film that contains strong language or action, but that is not for everyone. M denotes a movie for people who are mature or for people who are not mature. An NC denotes a movie for people who are not suitable viewers for violent content, sexual content, and/or foul language. An AO denotes an appropriate movie for people who are considered appropriate viewers for films containing strong violence, sex, and/or foul language.
Movie ratings provide one of the only opportunities that allow a broad audience access to films that might otherwise be off-limits to a select group of viewers. Through the ratings, audiences gain access to films they would have ordinarily never been able to see. The movie ratings provide potential movie goers with an increased interest in seeing new movies and expanding their viewing options. As a result of this increased interest, the number of tickets sold increases, while ticket revenues increase for the movie industry.
Many movie websites and DVD distributors use a variation of a film rating system. Film ratings can be found on a variety of different websites. The most popular ones are Cinemaogs, Rentoklemountains, And Trackers and MovieRank. These sites rank films according to popularity and quality. Viewers can determine whether or not a film is worth watching by evaluating how many critics and fans it has attracted. With the help of these websites and DVD experts, viewers are better prepared to find the films that they want to see, when they want to see them.