In the world of Search Engine Optimization, you will see that there are many ways to increase your chances of being found in the search results for your chosen keywords. But what if the only way to increase your ranking is by stuffing your site with keywords and trying to make it as popular as possible? The answer is no, in fact, by following one simple strategy, you can turn the tables on your competition and become the hunted instead of the hunted when it comes to using e-a-t SEO in order to increase your traffic volume.
When it comes to using this strategy of increasing your rankings through e-a-t SEO and quality raters, it’s all about using the core algorithm update to your advantage. This strategy is known as the ‘one-way links’ method. Using this strategy guarantees that your website will receive quality raters from the search engine results pages, and the quality of the links will be the same as the links in your website. To increase your rankings with the search engines, it’s time to follow the basics of how to build quality links.
Let’s begin with the core algorithm update. The Google Panda and Penguin updates reduced the trustworthiness of websites that were offering inbound links in addition to inbound text or internal links. The authors of these updates did this in an attempt to improve the over-all quality of content on the internet. If a search engine sees that your site has changed its core formula, which means you have changed your way of generating traffic, and you are suddenly offering something that doesn’t follow the previous formula, they will perceive this as a change in your business model and will reduce your rankings accordingly. Therefore, if you want to rank better, then you need to learn how to implement the basic link building rules:
The first rule is to avoid offering too many reciprocal links. This rule was somewhat ignored by most online businesses, but it was proved to be detrimental for SEO once Google Penguin and Panda hit the market. When you offer too many reciprocal links, then you will end up being banned by Google. Thus, if you want to improve your rankings, then you must limit the number of reciprocal links you are going to create for your website.
The second rule to follow is to avoid using anchor text in the body of links. This is because Google considers anchor text to be spam. Although it is true that this can attract attention, there is no guarantee that your website will receive any traffic once people click on your links. In addition, there is currently no SEO tool that allows you to generate quality rater data. However, if you can find a decent quality rater such as Open Site Explorer, then you can generate quality reports in just a few minutes.
Finally, one of the best tips for improving search engine rankings is to develop a quality linking directory. In general, most search engines prefer to find websites that they can easily identify as a resource or a link. Hence, if you want to benefit from quality links, then you should seriously consider developing a quality directory that can be easily identified by other search operators. In most cases, a good quality directory will have a feature that allows members to rate each other.